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MAX 2005 – Macromedia's Flash Lite Extended to QUALCOMM's BREW

Al Ramadan: "Our partnership with QUALCOMM to bring great mobile experiences to more than 56 operators."

"By providing an extension of Macromedia Flash Lite for BREW, mobile developers will have a prime opportunity to bring compelling Flash services and content to mobile devices globally," said Al Ramadan (pictured), Macromedia's EVP and general manager of mobile and devices, as Macromedia and QUALCOMM today announced an agreement here at Max 2005 under which Macromedia will create a version of Macromedia Flash Lite as an extension for the BREW solution, QUALCOMM's mobile content delivery and monetization system.

"We are excited to extend our partnership with QUALCOMM to bring great mobile experiences to more than 56 operators," Ramadan continued.

"Macromedia has been an important industry player when it comes to providing a great mobile experience. The combination of our two technologies will be a boon for developers and subscribers alike," said Gina Lombardi, senior vice president of marketing and product management, QUALCOMM Internet Services. 

Expected to ship next year, this new extension of Flash Lite for BREW will help further evolve the wireless value chain worldwide, Lombardi and Ramadan said. BREW developers will realize the benefit of rich mobile experiences and the return on investment when they add Flash to their applications, while Flash developers will have a new channel to monetize their mobile work.

Most important of all, subscribers will ultimately benefit from a wide array of the richest services and content possible.

Today's announcement today builds on an existing QUALCOMM and Macromedia agreement.  

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